![]() The average website bounce rate, or the percentage of visitors who leave the website right after landing on it, is around 40% to 50%. To attract and engage customers, companies need to have a vision for creating a simple and easy-to-navigate website. There should be a clear statement about what your business does, as well as a simple way to continue navigating the website. The information should be simple and easy to understand. Consider what users see when they land on your business’s homepage. Follow these tips to apply KISS at your business: Website homepage Optimizing both your business’s primary channel for presenting itself (usually, a website) and your marketing communications is the best way to get customers’ attention and business. How to apply KISS to your businessįirst, businesses need to analyze how easy it is for a prospective customer to fully understand what your product or service offers. The KISS principle leads to better focus, fewer complications and, because consumers prefer fewer choices, increased sales and happier customers. Brands with simpler offerings are rewarded with more customers and increased loyalty across all business industries. He suggests that consumers prefer fewer choices because, when faced with more selections, people are more likely to feel regretful, indecisive and, in general, less content than if they had fewer options. Increases sales and customer loyaltyīarry Schwartz, author of the award-winning book The Paradox of Choice (Ecco, 2004), supports the KISS theory with his research. Even though she had a lot of choices and enjoyed shopping, she never seemed to buy anything. Iyengar became curious about the KISS principle when frequenting an upscale grocery store that she said made her feel like she was “going to an amusement park” it carried over two dozen brands of bottled water, 75 kinds of olive oil, and 250 options for mustards and vinegar. Sheena Iyengar, a professor at Columbia University and a leading expert on the theory of choice, led an experiment that showed consumers are more likely to take action if they are faced with few and simple options. There’s research that demonstrates the benefits of the KISS principle. The KISS principle’s simplified and direct communication methods enable productive work and more efficient problem-solving. While business tasks may seem overwhelming at the beginning stages, the KISS method reminds companies to look at the big picture, divide projects into smaller tasks and continue to do so until things can’t be broken down any further. Here are some of the benefits of applying the KISS principle at your business: Improves productivity and efficiency ![]() Johnson, aware that in battle there was no room for complications, told the designers to make equipment simple enough that the average soldier with basic training could fix it if needed. ![]() Kelly Johnson, a lead engineer at Lockheed Skunk Works, even applied the KISS method to military equipment designers. When you keep things simple, there is more emphasis on action, fewer opportunities for problematic complications and more creativity in work projects. Simplicity is one of them.” What are the benefits of KISS? As Ken Segall, Apple’s creative team leader, wrote in his book Think Simple: How Smart Leaders Defeat Complexity (Portfolio, 2016), “There were principles that Steve would never compromise. One company that’s famous for following the KISS principle is Apple.
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